Brand Essence & Pillars
E-Cell Amrita drives an entrepreneurial mindset across all engineering discipline streams. Our visual identity reflects clarity, energy, student leadership, and academic excellence.
Innovation & Ideation
Transforming bold technical ideas and research into real-world commercial startups and viable societal ventures.
Leadership & Execution
Empowering student coordinators, team leaders, and event managers with real operational autonomy and ownership.
Community & Inclusion
Uniting all engineering disciplines (CSE, AID, ECE, EEE, ME, CE, CYS) into a collaborative innovation network.
Excellence & Precision
State-of-the-art web architecture, rigorous event execution, and crisp digital communications.
Official Logo Suite (Black & White Assets)
High-resolution vector & PNG logos for light and dark backgrounds. Spacious canvas frames ensure clear space standards.
E-Cell Black Logo (PNG)
Official black emblem and text for light backgrounds, print documents, white posters, and certificates.
E-Cell White Logo (PNG)
Official reverse white emblem and text for dark backgrounds, social media banners, and ID card passes.
Primary Header Lockup
Combined lockup featuring Amrita Vishwa Vidyapeetham Crest + Vertical Divider + E-Cell Emblem.
Amrita University Crest (White Reverse)
Official reverse white outline crest for dark backgrounds, footers, and ID card backs.
Logo Clear Space & Spacing Rules
To maintain visual integrity and brand recognition, adhere strictly to clear space buffering and proportion guidelines.
✅ Recommended Spacing (Do)
- Maintain a minimum clear margin padding of 24px around all logo lockups.
- Use the primary Black logo on clean white (`#FFFFFF`) or cream (`#FFFAF5`) backgrounds.
- Use the White logo on dark charcoal (`#1A1816` / `#2D2A26`) backgrounds.
- Ensure minimum display height is at least 36px on mobile and 44px on desktop headers.
❌ Prohibited Usage (Don't)
- Do not stretch, squeeze, skew, or distort the logo aspect ratio.
- Do not alter the official color values or replace terracotta with unapproved red/orange shades.
- Do not place low-contrast black text on dark background without a container box.
- Do not tilt, rotate, or add aggressive drop shadows to the logo emblem.
Color System & Brand Swatches
Our warm, premium palette is rooted in terracotta earth tones, university maroon, golden honors accents, and deep charcoal. Click any card to copy its HEX code!
Typography & Real Font Playground
E-Cell utilizes Google Fonts Space Grotesk and Archivo for tech-forward headings, Inter for body text, and IBM Plex Mono for technical data.
700 Display Bold
900 Black Title
400 Regular Body
600 Monospace Data
Digital ID Card Standard Specification
Official specification for E-Cell member digital ID cards, engineered with 3D flip dynamics, high-density verification QR codes, and high-resolution capture.
Member Digital Pass Standard
Every registered member receives a dynamic digital pass. The card features double-sided rendering, verified roll numbers, ecellId badges, and instant PNG download generation.
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Official E-Cell Brand Asset Pack
Download vector logos, black & white emblems, university crests, social media banners, brand markdown guidelines, and official certificate seals.